Quotes from the video to provide a simplified takeaway:
STARTING A PODCAST ON SUBSTACK
* “If you're a creator on Substack and want to start a podcast—you can. It’s easier than you think.”
* “Substack is the only platform where you can publish and collect emails at the same time. And emails are money.”
PODCAST PREP
* “Don’t just turn on the mic. Have a plan, a structure, and a strategy before you hit record.”
* “Every episode needs a purpose. What’s the promise you’re making to your listener—and are you keeping it?”
* “Think about your podcast like a dinner party. Who’s coming, and what are you serving them?”
AUDIO & VIDEO QUALITY
* “If you're going live, don’t skimp on lights, mics, or your setup. You can’t sound credible if you sound like a tin can.”
* “A lav mic and some decent lighting go a long way in building trust.”
TECH + TOOLS
* “Use platforms like Riverside or StreamYard to store your podcast content and clip later—it makes distribution way easier.”
* “Substack lets you go live and publish—but if you want flexibility, store your content on a platform like Riverside too.”
SOCIAL MEDIA STRATEGY
* “Trying to convert Instagram followers into podcast listeners? That’s hard. Emails convert better—every time.”
* “Promote smarter: audiograms in your stories with clickable links work better than feed posts with captions.”
STRUCTURE & CTA
* “Every show should have a strong open, a clear message, and at least three calls to action.”
* “Mention your services in the episode—don’t be shy. Podcasting is a platform, but it’s also a business tool.”
TRACKING PERFORMANCE
* “Know your numbers. Who’s downloading, listening, commenting? Track it, or you won’t know what’s working.”
* “Your podcast data will tell you what to double down on—listen to it.”
THE BIGGER PICTURE
* “Independent creators need financial support. Email is your direct line to your audience. Build it.”
* “Podcasting on Substack isn’t just about the mic—it’s about building a content system that supports your bigger goals.”
AMAZON STOREFRONT (Equipment Suggestions)
RIVERSIDE.FM Discount code: OCR15
