I talk Davie Young, director of brand architecture and naming at Microsoft, about:
* Finding naming through brand architecture
* What a supportive CMO can do for an entire organization’s commitment to naming
* The intricacies and sensitivities of saying “no” to an internal naming request
* The different ways people can be a namer!
And so much more!
Plus, we play Guess What We Do Here? and Davie tries to convince me we’ve been in a “Pickle” the whole time.
I feel so lucky to have not one but TWO guests this season share their experiences managing naming at a large organization. (And if this sounds like YOU, get in touch! I’d love to interview you for an upcoming season!)
About Davie Young
Davie Young is a brand strategist with over a decade of experience managing beloved brands like National Geographic, Disney, Mastercard, and Microsoft. Currently the Director of Brand Architecture & Naming at Microsoft, he spends most of his time either breaking down complex tech stacks into easily digestible names, or convincing people they don't need a name at all. In his personal life, he's passionate about inclusivity and accessibility in gaming.
Big Names in Naming is a Naming for Everyone podcast.
For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.
