I talk with Patrick Yovanov about
* How learning improv will help you become a better namer
* His favorite tool: Trademarkia
* His dream of naming a girl group
* How he likes to present names
Plus, we play Guess What We Do Here? and Patrick guesses what Smearcase, Butter, and Agood Company do.
About Patrick Yovanov
Patrick Yovanov is the Chief Naming Officer at Jingleheimer and a Freelance Sr. Strategist at Blurr Bureau.
Quick bio on Jingle: A name is more than single word, they’re the title to your brand’s cinematic universe and its first impression to the world. At Jingleheimer, we craft them with intention—considering their sound, shape, personality, and resonance within culture. Our collaborative, strategic approach is designed to win trademarks in crowded categories along with valuable mindshare amongst loyal consumers.
Big Names in Naming is a Naming for Everyone podcast.
For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.
