I talk with Steve Cecil about:
* Fighting against multi-tasking and devoting 100% of your brain to naming
* How “owning your quirk” will make you a better namer
* The stories behind the names Coursera and Figma
* The many, many hats he wears at WhereWords—he even tries them on for us!
Plus, we play Guess What We Do Here? and I stump Steve with some less-than-intuitive coined names.About Steve CecilSteve Cecil is a verbal branding professional and short-form copywriter, specializing in 9-letter novels (product names & corporate identities) as well as 6-syllable sagas (taglines & sales marks). You can see more of his work at wherewords.com.
Big Names in Naming is a Naming for Everyone podcast. For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com. And if you're a major brand in need of naming help, you can work directly with Caitlin's studio, Wild Geese Studio. wildgeesestudio.com.
