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Today we're doing something a little different. We're kicking off a new series called "The Sit Down" where we delve deeper into topics with past guests.
First up, the ever-insightful Lindsay King (remember her from Episode 9?) returns for a relaxed chat. Lindsay's a B2B branding and startup marketing pro with experience across big brands like Uber and n26, and agencies too.
In this episode, we unpack the world of B2B audience building, exploring:
Why B2B needs to go beyond the sale: We'll discuss why building an audience should be a top priority for B2B companies.
Building your B2B fan club: Discover practical strategies to cultivate a loyal following for your business.
Turning fans into revenue: Learn how a well-nurtured audience can translate into future financial success.
Ready to take your B2B strategy to the next level? Watch the full video here: https://youtu.be/6h6isgtVYMc
Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/
Connect with Lindsay on LinkedIn: https://www.linkedin.com/in/lindsayking88/
