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In this episode of Content Marketing Commute, I'm joined by Pierre Seillier, Founder of Newtn, to take listeners on an informative walk through beautiful Parc de Sceaux on the outskirts of Paris.
We explore the concept of content operations, detailing what it means, its importance, and how to execute it effectively.
Pierre shares his journey and experience from his time leading marketing in France for Agorapulse, highlighting the common content management challenges that inspired him to build Newtn. These include content duplication, auditing, and tracking ROI.
He also delves into the future of content marketing with AI, the significance of repurposing content, and the evolving landscape of digital marketing channels like TikTok and LinkedIn.
Throughout the conversation, Pierre offers actionable advice for content marketers, emphasizing adaptation to new tools and technologies to stay ahead in the industry.
Hope you enjoy it!
If you'd like to see the sights, as well as hear the sounds of this episode, check out the full video here: https://youtu.be/zU_N_kfr6nk
00:00 Introduction to Content Marketing Commute
01:03 Meet Pierre Sellier: Founder of Newton
02:24 Exploring Content Operations
04:25 Challenges in Content Management
12:01 The Concept of Frankenstack
15:02 Efficient Content Operations
17:21 Repurposing and Recycling Content
21:21 Leveraging AI for Content Management
26:00 The Importance of Content Distribution
28:31 Adapting to SEO Changes and AI
30:39 Navigating New Social Media Platforms
35:33 Challenges in Measuring Content ROI
42:29 The Evolution of Marketing Strategies
51:42 Final Thoughts and Future of AI in Marketing
