In this episode of SalesTV, we discuss how sales teams can align their daily processes with a buyer-centric vision to enhance productivity and effectiveness with our guest, Arup Chakravarti. Arup shares his thoughts on the importance of understanding buyer journeys and aligning sales processes accordingly. We discuss some of the significant challenges faced by organizations in implementing a robust enablement strategy - from aligning sales and marketing efforts to dealing with internal pressures and capacity issues. Learn how cohesive execution can lead to better performance.
Highlights
06:22 Buyers and sellers follow similar sales dynamics
13:44 Unified teams leveraging data improve operational efficiency
17:50 Understanding individual motivations in sales is tough
21:12 Enablement supports retaining employees in collaboration with HR
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