In celebration of the SalesTV Spotlight Week – Women in Sales, we are joined by Becci O'Shea, Head of Sales Enablement at Markura, to discuss empowering women in sales. Becci brings to the table her experiences in the male-dominated sales world of the marine industry, discussing inclusive initiatives that pave the way for gender diversity and the benefits this diversity offers. Hear about the crucial role of mentorship and male allies in fostering a supportive environment for women in sales. Understand the impact of language in job adverts, flexible working hours as a diversity strategy, and the importance of role modeling for building a gender-inclusive workplace.
Highlights
09:46 Language, workplace culture, and women's recruitment challenges
20:32 The value of mentorship
25:45 Women possess traits for successful modern selling
27:42 Slow progress in workplace equality, hopeful outlook
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