In this episode of SalesTV, we sit down with Christopher Windisch, founder of CatchMobi, to discuss buyer sentiments and leveraging a revolutionary approach to win deals by focusing on the buyers’ needs. Discover why the traditional sales process is outdated and what sellers can do instead. By tracking the specifics of customer relationships - VCT (Value, Credibility, Trust) - instead of traditional metrics, sales teams can build stronger connections and close deals faster.
Highlights
04:03 Sales shifted from product to solutions focus
09:50 Sales process needs innovation for scalable growth
13:40 Prioritizing value, credibility, and trust in sales
26:58 Showing value and credibility gains trust psychologically
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