Join us for a compelling discussion with Kelly Lichtenberger, an expert in building exceptional BDR sales teams. Gain valuable insights into the role of cold calling in modern sales, the impact of AI on outbound activity, and the essential skills for effective sales in today's landscape. Explore the importance of emotional intelligence, active listening, and leveraging discomfort to achieve greater success in sales. Learn from Kelly's expertise on setting realistic KPIs, tailoring them to individuals, and the role of SDRs in the sales process.
Highlights
5:54 Effective cold calling is more than selling
8:06 Cold calls often bring negative associations and delays
11:56 SDR metrics
18:32 Listening, asking questions, and providing information
20:33 Essential product information instills confidence in customers
23:44 SDR goals are multifaceted goals, including company success and self-improvement
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Join us for the latest thinking, engaging chat, and lively debate on the world of sales. Where Sales Meets Success.
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