In this episode of SalesTV, we dive into the complexities of navigating sales transformation while keeping business as usual running smoothly with our guest, Georgina Beard. We discuss practical strategies for managing change in the tech and SaaS sectors, and discover how sales enablement plays a crucial role in facilitating effective transitions. From revamping sales processes to re-evaluating pricing structures and messaging, Georgina provides a comprehensive overview of how to manage substantial internal changes while keeping external pressures in check.
Highlights
04:20 Enablement uniquely connects teams, reducing internal friction
08:03 Test, iterate, prioritize, and manage leadership expectations
16:19 Allocate time for unpredictable enablement tasks
17:01 Align transformational change with daily operations
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