Personal branding in sales is more than polish-it’s proof. Discover how authenticity, ethics, and trust define your credibility as a sales professional in this exclusive SalesTV + ISP panel.
Through our partnership with the Institute of Sales Professionals, SalesTV gives you access to a conversation usually reserved for ISP members. Leaders from across generations explore how authenticity, preparation, and values shape the way salespeople are seen-and how professionalism turns credibility into opportunity.
Chapters
00:00 Introduction – What defines a professional brand?
04:00 Building trust through authenticity
09:00 Ethics, standards, and the ISP’s role
18:00 Balancing KPIs with meaningful conversations
22:00 Technology, AI, and the future of authenticity
28:00 Hard work, credibility, and legacy in sales
In this episode we asked -
* What does it mean to build a personal brand as a sales professional?
* How do you show people you are worthy of trust before they’ve worked with you?
* What are the challenges of building and amplifying your brand in sales?
* What has changed in sales over time, and what fundamentals remain the same?
Key Takeaways
* A personal brand built on authenticity drives lasting trust and reputation.
* Professional standards and ethics are the foundation of credibility.
* Meaningful conversations matter more than KPIs-they define how you’re perceived.
* Technology and AI can enhance reach, but only integrity sustains relationships.
* Sales success is still rooted in curiosity, preparation, and care.
Personal branding in sales isn’t about polish-it’s about proof. In this discussion, the panel explores how sales professionals can develop authentic brands that build trust and credibility. From aligning with professional standards to balancing technology and human connection, discover how ethics, preparation, and emotional intelligence set true professionals apart. Whether you’re a sales leader, sales enablement specialist, or early-career seller, this conversation reveals how to strengthen your reputation and elevate the profession of sales.
The ONE THING the ISP wants you to take away -
You can work for years to build your personal brand, but you can lose it in a minute by doing the wrong thing.
About SalesTV
SalesTV.live is a weekly talk show created by salespeople, for salespeople. Each episode explores sales, sales training, networking, and social selling, bringing together sales leaders, enablement professionals, and practitioners from across the globe.
About the Institute of Sales Professionals
The Institute of Sales Professionals (ISP) is the world’s only body dedicated to raising standards in sales. Through its Sales Capability Framework, certifications, and global member community, the ISP works to elevate sales to the level of a recognized profession.
@SalesTVlive @InstituteofSalesProfessionals
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