In this episode of SalesTV, sales expert and podcast host Andy Paul helps us discover how human-centered selling increases win rates. Andy breaks down the four core human competencies - connection, curiosity, understanding, and generosity - which can redefine your role from “pitching” to genuinely helping clients make informed decisions. Andy also addresses common challenges faced by sales professionals, including aligning interests with prospects and maintaining authenticity under quota pressure. Whether you're a sales veteran or new to the field, you’ll find actionable insights on how to make sales more meaningful for your buyers and more rewarding for yourself.
Highlights
03:32 Misalignment in sales processes
09:12 Succeed in Sales on your terms
12:35 Reframing Sales to serve Buyers
19:30 "Boost Win Rates, not pipeline"
21:02 Show up with genuine interest
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