In this episode of SalesTV, discover how mapping, not pitching, can drive sales success with insights on stakeholder relationships from global account manager and author, Dr. Ryan O'Sullivan. We unpack the concept of relationship mapping and its critical role within global account management. learn why conventional pitching strategies may no longer suffice and learn how to leverage relationship mapping to identify key influencers within large organizations. Mapping the right individuals ties directly into sustainable growth and not just quick wins. Hear step-by-step guidance on building these relationships - moving beyond the ordinary organizational chart and leveraging internal networks to gain insights and establish trust.
Highlights
03:37 Targeted relationship building strategy
09:10 Mapping and building strategic relationships
14:36 Building executive relationships effectively
23:22 Fostering business relationships tactics
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