In this episode of SalesTV, we discovered how to start driving value in sales and gained insights on stakeholder engagement and strategic vision from transformational leader Wendy Herbst. Learn actionable tips on differentiating your product. Understand the importance of asking the right questions and repositioning your offerings to create value rather than competing on price. Wendy highlights the significance of being inquisitive, from understanding market structures to drilling down on customer needs and how they can be met. Value creation starts with the salesperson’s mindset. Wendy explains how to ask the right questions to unearth customer challenges and provide tailored solutions, which can lead to increased margins and customer satisfaction.
Highlights
07:14 Focus on solving problems, not selling products
11:09 Analyzing the entire value chain to improve pricing strategy
14:43 Collaboration between sales and marketing is critical
19:50 Learning drives change, growth, and value creation
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