In this episode of SalesTV, Kevan Touran, CEO of ZAL.ai, joins us to discuss the nuances of founder-led sales challenges. Explore Kevan's valuable insights on building startups, the importance of empathetic sales approaches, and the impact of founder involvement in the sales process. Gain key strategies for effective selling, understanding customer needs, and establishing credibility in the industry.
Highlights
06:21 Professional conduct and empathy lead to trust
08:01 Sales is a complex and vital skill
15:04 Founders play often-overlooked crucial role
21:59 Prioritize value, build credibility, and scale wisely
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