In this episode of SalesTV, Michael Heilmann shares invaluable insights into the role of a modern CRO and the challenges faced by expanding companies. Gain expert perspectives on sales leadership, revenue operations, and the impact of outsourcing on prospecting skills.Highlights 04:58 Understand sales mentality and be an operator 10:39 The nature of e-commerce sales is complex 13:32 Challenging emotions in decision-making, trusting data 23:26 SDR is an in-house function SalesTV.live Mid-Day Edition broadcasts live on Tuesdays at Noon ET/ 9:00am PT. Join us for the latest thinking, engaging chat, and lively debate on the world of sales. Where Sales Meets Success. You can find a link to our upcoming live shows at https://SalesTV.live #SalesLeadership #SalesCoaching #SalesStrategy #SalesPerformance #sales #pipeline #linkedinlive #podcast