As we celebrate #BDRAppreciationWeek, join us in this episode of SalesTV as we uncover the key findings from the 2024 state of the BDR survey from 6Sense. We are joined by guest Kerry Cunningham, X at 6Sense, who brings over 25 years of experience in B2B demand generation and management. We discuss the challenges of meeting quotas, and the crucial role of support from leadership, and valuable insights on using AI tools in lead gen.
Highlights
06:47 Increasing quotas indicate companies' intent to grow
12:21 Reps want better intelligence for successful selling
13:30 Market dips lead to diminished support for BDRs
17:42 BDRs generally feel good about AI tools
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