In this episode of SalesTV Live, we dive deep into the world of the value selling mindset with special guest Lee Levitt, principal at Acelera Group. Lee shares practical tips on establishing a value selling mindset, from forming hypotheses about customer needs to co-creating solutions that resonate with them. Learn how curiosity and empathy play critical roles in sales success. Understand why traditional sales training may fall short and how sales enablement can support this shift in mindset.
Highlights
04:06 Understanding different perspectives is crucial for effective communication
11:24 Aligning conversations to help achieve organizational OKRs
22:38 Coaching is greater than Content Management Tools for Sales Success
25:57 "Will it Make the Boat Go Faster?"
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