In this episode of SalesTV, Michael Phelan, founder of GoToMarketPros, shares insights on closing sales performance gaps. Learn how understanding critical performance metrics and competitive insights can give your sales strategy the edge it needs to surpass competitors. Understand why knowing where you stand relative to your peers is vital in today’s competitive environment. And discover how successful salespeople assess and understand performance gaps to boost their results.
Highlights
03:13 Sales reps must effectively engage prospects, identify gaps
07:28 Use review sites to identify brand weaknesses
18:01 SaleThru ranks retailers to influence buyer decisions
22:55 Innovative approach secured major sales, energized team
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