This is the last episode I recorded with Ben before he left the podcast. If you didn’t want to do your CPD homework you just had to say so, Ben 😏
This will be the last indie business club episode for a little while. I’m going to take some time off to plan out how to move forward with it. But whatever the format ends up being, I’ll definitely have…
indie business insights
guest co-hosts and
my sound guy (and sound guy) Ant
Anywayyyy, back to today's b-side: training and CPD (that’s Continuous Professional Development).
Ben and I discussed the benefits of attending conferences and training, as well as talking about budget-friendly free (and nearly free) ways to get your CPD fix.
I was surprised at how little budget people who responded to the ProCopywriters survey commit to CPD. But then I am an absolute schlaaaaag for a conference. And I class that sort of in-real-life CPD as a massive part of my marketing. It’s also worth noting, times have been difficult for many freelancers out there so the budget isn’t always there to do all the courses, conferences and meetups you want to.
But if you’re looking for an affordable way to get out of the house and learn, the Marketing Meetup has local in-person events. You get pizza, drinks, and a marketing talk from as little as three quid. I host the Northampton one - come along on 6th November if you’re close by. TMM also has a huge back catalogue of recorded webinars on their website. Including the one that we were on :)
It can be really difficult to prioritise CPD as a business owner when you’re juggling a million and one other things too. But even just dedicating 10-15 minutes a day to reading, listening to a podcast, watching a webinar, it adds up across the week to make a big difference.
