No More Excuse
I was talking with Welton Hong recently — CEO of Ring Ring Marketing and one of the sharpest digital minds in death care. He said something I want you to sit with.
“There’s no more excuse for not knowing how to write great content. You’ve got AI to write it for you.”
He’s right. And it stings a little because the excuse was always a good one. Writing is hard. Good copy is harder. And funeral home owners are already stretched thin.
But that excuse is gone now.
You can open an AI tool today, paste in what’s on your homepage, tell it how you’re different, and ask it to rewrite the whole thing. Takes 10 minutes. Costs nothing.
The question now isn’t can you do it.
It’s whether you will.
And before you go objecting to this idea on merit because you believe that’s cheating or AI writing for you is wrong, or more likely, AI writing doesn’t sound like me, please understand that’s not what I’m saying.
What I’m saying is that AI is your go to 24/7 copy editor and the more time you put into it, the stronger it’s work becomes.
The more time you put in, the more it sounds like you.
And the more time you put in, the more you will begin to understand the reality of something I just read yesterday in the Wall Street Journal, in an article titled, How Staying Small Became AI Startups’ Top Flex. Yes, there is a growing list of Silicon Valley startups that detailes how these companies are taking people like you who are extremely productive already, who then become insanely productive with the help of AI.
-JohnPS. For all you salespeople out there like me, one of the other important points made in this article was the fact that while these startups are hiring less people in every department, the only department they are still constantlyh working to buil-up is…you guessed it, sales. Why? Because they understand that you need actual people to build those realtionships, execute those deals, and stay on top of the close…I’ve got more coming on this idea in the next few posts.
