Description

In today's episode, I'm speaking with Melissa Harstine, an expert when it comes to customer research interviews, all about voice of customer.

Melissa helps her clients understand what their audiences are thinking and feeling so that they can take those insights and apply them to their business. Melissa has built her business using a unique approach, prioritizing her health while also running a successful business - so you'll hear all about how she's designed her business while dealing with chronic health symptoms.

This episode also covers:

• How to make your business work for YOU
• How to use "borrowed" audiences (AKA guest podcasting) to grow your business
• How you can do customer research in your own business and what types of questions you should be asking

So if you're thinking of shifting away from social media and doing more collaborative marketing strategies, then this episode is for you!

• Learn more about Melissa
• Get Melissa's guide on how to do an effective customer research interview 

For the full show notes and transcript, visit socialslowdown.com

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com