Description

You'd think it would be the default way of marketing, but it's not. And why is that?

In this week's episode, I'm speaking with Sarah Santacroce about humane marketing.
We also discuss:

• Showing up authentically
• How gentle/humane marketing is different from mass marketing and automated systems
• Hardcore "bro marketing" and manipulation 
• Unlearning what we know about marketing
• Other collaborative ways to market your business (summits, etc.)

More about Sarah:
Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.

As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast, and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!

Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.

• The Humane Marketing Podcast
• Marketing Like We're Human (book)
• Selling Like We're Human (book)
• Get the Fill In the Blank One-Page Marketing Plan

For the full show notes and transcript, visit https://www.socialslowdown.com/humane-marketing-with-sarah-santacroce

Watch the YouTube clip

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com