What’s different about a business when it’s grounded in purpose? Everything. Your business’s culture is your only real competitive advantage: people can attempt to copy your products and positioning, but no one can copy your culture. When companies don’t design their culture in a specific way, they allow it to be 'by default.' But purpose-powered businesses have a unique culture because they recognize the power and privilege of designing one that is an expression of their purpose to the world.
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