Discover the powerful, hidden influence of defaults—pre-selected options that unconsciously shape our financial choices. The Optonville/Optelberg thought experiment and organ donation rates demonstrate how psychological inertia and default settings dictate outcomes. Companies exploit this inertia (e.g., free trial traps). Learn to flip the script using automation: Will used an auto escalator to gradually boost savings, and Lisa made debt overpayment the default. Implement friction to combat impulse buying (e.g., removing credit card info, using a 24-hour cooling-off period). The goal is designing an environment where the easy choice is the smart choice—your “financial GPS”.
