Are you among the business leaders that often ask their data analysts to "mine the data and tell me something interesting."? (See "I have data. I need insights. Where do I start? by Rama Ramakrishnan Rama's article )
Ramakrishnan says it's because business leaders are under pressure to show some ROI from all the money that's been spent on systems to collect, store, and organize the data. I submit that there are actually three separate reasons why you may be doing this:
Get the most out of your data investment by instructing your teams to solve very specific problems. Magic happens.
You can reach Tara Kenyon at TaraKenyon.com .