Summary
What does it really mean to be a strategist in today's business landscape? In this conversation Patrick Kizny and Rob Estreitinho, the founder of Salmon Labs and former global strategy director at VCCP, explore the world of practicing and selling strategy. Together, they challenge traditional notions, discussing why the era of hefty decks and rigid methodologies is fading and how a more conversational, adaptable approach is taking center stage. From the art of balancing thinking and doing to the power of genuine relationships over transactional interactions, Patrick and Rob explore how flexibility and a multifaceted skill set can be game-changers. Whether you're a creative professional, an independent consultant, or simply curious about redefining strategy in the modern world, this episode is packed with insights and revelations you won't want to miss.
Takeaways
Strategy is an informed way to win.
The agency world views strategy as important but often undervalued.
Communication in strategy should be simplified; less is more.
Experience allows for quicker, informed decision-making.
Active listening is crucial in understanding client needs.
Cultural context influences how strategy is communicated.
Self-employment offers freedom and variety in work.
Positioning oneself flexibly can unlock new opportunities.
Sales can be approached without feeling sleazy.
Personal growth comes from embracing a multifaceted identity. Persistence leads to rewarding entrepreneurial experiences.
Creative entrepreneurs often wear many hats.
Specialization can enhance market positioning.
The future of work may focus on relationships.
A modular approach can optimize project execution.
Market fluctuations influence work diversification.
Learning from diverse experiences is valuable.
Strategy should inform practical execution.
The perception of value can affect pricing.
The market demands faster, actionable strategies.
Chapters
00:00 Defining Strategy: An Informed Way to Win
02:51 The Evolution of Strategy in Agencies vs. Independent Consulting
06:11 The Shift from Decks to Conversations
08:57 Navigating Agency Payroll and the Value of Strategy
12:09 The Importance of Active Listening in Strategy
15:01 Cultural Context and the Shift Towards Conversational Approaches
18:06 Finding Value in Strategy: Avoiding Missed Opportunities
21:02 Self-Employment: Growth and Identity as a Solo Entrepreneur
29:09 Chasing the Highs of Entrepreneurship
30:59 The Many Hats of Creative Entrepreneurs
32:29 The Importance of Specialization
34:16 The Shift Towards Relationship-Based Work
36:13 The Modular Approach to Work
38:01 Navigating Market Changes
40:17 Learning Through Diverse Experiences
42:26 The Dichotomy of Strategy and Execution
44:21 The Challenge of Selling Strategy
49:12 The Need for Practical Application of Strategy
54:44 Embracing a Fast-Paced Market
