Understanding where your creative studio sits in the value chain is crucial for effective business positioning and pricing strategies.
In this episode, we break down the concepts of value creation and value-based pricing, exploring how your position — whether as an execution-focused firm or a strategic partner — shapes your opportunities and approach.
Key Points Discussed:
Value Chain Mapping: Visualizing the hierarchy from client to subcontractors, and understanding the impact of each role.
Strategic vs. Operational Roles: The difference between high-impact strategic positions and hands-on execution roles.
Value-Based Pricing: Criteria for when and how to implement value-based pricing, emphasizing the importance of client proximity and business impact.
Differentiation Strategies: How to stand out based on your position in the value chain, focusing on efficiency, specialization, and understanding client needs.
Real-World Examples: Practical insights into how different firms navigate their roles and pricing models within the creative industry.
