Bengi is the co-CEO of ATÖLYE, a strategic design and innovation consultancy based in Istanbul and Dubai, which helps organizations tackle complex challenges to create lasting impact using a unique community-centered approach.
Before joining ATÖLYE, Bengi served as studio director and head of creative innovation and design at Deloitte Digital in Turkey, where she led efforts around service design, UX design, innovation strategy and more. She has had tremendous influence in developing service design and UX design competences in Turkey.
Bengi is a second-generation leader at ATÖLYE, founded a decade ago by Kerem Alper and Engin Ayaz. ATÖLYE operates a unique, international design practice, and among other achievements, they have their place as a member of the Kyu Collective alongside giants of the design industry like IDEO, Sid Lee, and Godfrey Dadich.
Chapters
00:00 Intro
02:17 Bengi’s story
19:56 Service design success stories
29:08 Bengi meets ATÖLYE
33:50 What is ATÖLYE?
48:50 ATÖLYE’s clients
54:39 Teaching and leadership
59:49 ATÖLYE’s design philosophy
1:03:22 Bengi’s influences
1:04:39 Advice for young designers
1:09:10 Book recommendations
1:12:13 To be replaceable
1:13:45 Closing
From the conversation:
Books
• Being Digital by Nicholas Negroponte — https://www.penguinrandomhouse.com/books/120521/being-digital-by-nicholas-negroponte
• Creative Confidence by Tom Kelley and David Kelley — https://link.amazon/B0aLEflhR
• Designing Interactions by Bill Moggridge — https://link.amazon/B07eeb5cj
• Reinventing Organizations by Frederic Laloux — https://link.amazon/B0cdRGQTB
• The Art of Innovation by Tom Kelley and Jonathan Littman — https://link.amazon/B0d9pzcYK
• The Hacker Ethic by Pekka Himanen — https://link.amazon/B01JaAeDz
• The Ten Faces of Innovation by Tom Kelley and Jonathan Littman — https://link.amazon/B05BTtRPY
Projects and communities
• CNVS — https://www.cnvsdesigns.com
• Creative Power Map — https://www.creativepowermap.com
• Global Service Jam — https://globaljams.org
• Sezin School: Open Roof Space — https://sezin.k12.tr/en/sezindeyasam
• The Sezin Post — https://ifdesign.com/en/winner-ranking/project/the-sezin-post/347676
People and organizations
• Alan Cooper — https://x.com/MrAlanCooper
• BEworks — https://beworks.com
• Deloitte Digital — https://www.deloittedigital.com
• Dubai Future Foundation — https://www.dubaifuture.ae
• IDEO — https://www.ideo.com
• kyu Collective — https://kyu.com
• Livework — https://liveworkstudio.com
• Liz Sanders / MakeTools — https://maketools.com
• SYPartners — https://www.sypartners.com
• VeriPark — https://www.veripark.com
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https://atolye.io | https://instagram.com/bir
