Daniel Farrell is the founder and CEO of Onlook, the developer tool for designers.
After watching great ideas get flattened between the mockup and the merge for over a decade, Daniel spent years helping scale companies like Bird and DIMO before building the tool he wished existed all along – one that gives designers the power to bend code into a new creative medium.
From the conversation
Books
• Alchemy by Rory Sutherland — https://link.amazon/B01DjxobL
• Build by Tony Fadell — https://link.amazon/B04xTNfZy
• Creative Selection by Ken Kocienda — https://link.amazon/B05FcD3La
• Good Strategy Bad Strategy by Richard Rumelt — https://link.amazon/B07VI1xd4
• Looking for a Story by Noel Rubinton — https://link.amazon/B04UnUC5K
• Ogilvy on Advertising by David Ogilvy — https://link.amazon/B0bPhui0f
• The Book of Five Rings by Miyamoto Musashi — https://link.amazon/B0aBDMdcK
• The Thousand Crimes of Ming Tsu by Tom Lin — https://link.amazon/B063TVx6j
Talks and essays
• “A Conversation with Jony Ive” at Stripe — https://youtu.be/wLb9g_8r-mE
• “Before the Startup” by Paul Graham — https://paulgraham.com/before.html
• “How Art, Technology and Design Inform Creative Leaders” by John Maeda — https://youtu.be/WAuDCOl9qrk
Studios and designers
• Alex McDowell — https://www.designdisciplin.com/p/alex-mcdowell
• Alexander Diner — https://dribbble.com/alexanderdiner
• Ben South Lee — https://x.com/bnj
• Kelly Wearstler — https://kellywearstler.com
• The Office of Ordinary Things — https://ot.studio
• Wiseman Editing — https://wisemanediting.com
Tools and creative influences
• Balsamiq — https://balsamiq.com
• GIMP — https://gimp.org
• Linear — https://linear.app
• Team Fortress 2 — https://teamfortress.com
Podcasts
• Dive Club by Ridd — https://www.dive.club
• Ridd on Design Discipline — https://www.designdisciplin.com/p/ridd
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https://onlook.com | https://twitter.com/D_R_Farrell | https://danielrfarrell.com
