Fabian is a young designer from Malmö in Sweden, who specializes across logo design, brand identity, and creative direction. He is known for his design work and sense of humor that he shares actively on social media.
Chapters
00:00 Intro
03:18 Fabian's design discipline
04:30 How social media supports design practice
10:29 What makes a good logo?
15:02 Fabian's early design memories
18:08 Who does Fabian look up to?
20:25 Going to school in Sweden for graphic design
24:15 Design classics vs. current trends
25:23 Fabian's future vision: specialize or explore
26:48 Anatomy of a logo design project
30:26 Time as the raw material of design
33:45 Piecewise vs. holistic brand identity work
38:00 Fabian's posters
39:17 High-leverage actions
41:57 Social media strategy vs. self-expression
49:50 Designing for larger companies
50:44 Resources recommendations
52:08 What is next for Fabian Arbor?
58:45 Closing
From the conversation:
Books and courses
• Logo Design: From Concept to Presentation by Sagi Haviv — https://www.domestika.org/en/courses/1049-logo-design-from-concept-to-presentation
• The Elements of Typographic Style by Robert Bringhurst — https://link.amazon/B08geTyjS
Designers and institutions
• Chermayeff & Geismar & Haviv — https://cghnyc.com
• Moderna Museet, Stockholm — https://www.modernamuseet.se/en/stockholm
• Sagi Haviv — https://cghnyc.com/about/sagi
Tools and platforms
• Adobe Illustrator — https://www.adobe.com/products/illustrator.html
• Adobe Photoshop — https://www.adobe.com/products/photoshop.html
• Contra — https://contra.com
• Cosmos — https://www.cosmos.so
• Stripe — https://stripe.com
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https://fabianarbor.com | https://x.com/fabianarbor
