Sari Azout is the founder of Sublime, the knowledge management tool designed to spark creativity. She was previously a partner at Level Ventures, head of strategy at Rokk3r Labs, and co-founder of Bib and Tuck, a curated community for pre-owned fashion.
Sari is an active thought leader in the spaces of creative work and AI productivity. She has spoken on how to be un-LLM-able at the Sana AI Summit in Stockholm; and written about how creativity is the new currency of success, how storytelling is the most differentiating business skill of the 21st century, and how we can use AI to expand our creativity and our humanity.
Sublime’s Whoa, Vol. 2: Conversations on AI × Creativity features in-depth conversations with original thinkers, including Seth Godin, David Perell, Venkatesh Rao, and Substack’s head of design Mills Baker.
From the conversation
Books
• Being and Time by Martin Heidegger — https://link.amazon/B04M1mNZi
• Delivering Happiness by Tony Hsieh — https://www.hachettebookgroup.com/titles/tony-hsieh/delivering-happiness/9780446563048
• God, Human, Animal, Machine: Technology, Metaphor, and the Search for Meaning by Meghan O’Gieblyn — https://link.amazon/B0dgP89H9
• Phenomenology of Perception by Maurice Merleau-Ponty — https://link.amazon/B09Pdxvpi
• Ralph Lauren: A Way of Living by Ralph Lauren — https://link.amazon/B02bDHzAI
• The Disappearance of Rituals: A Topology of the Present by Byung-Chul Han — https://link.amazon/B02ADcovE
• The Work of Art: How Something Comes from Nothing by Adam Moss — https://link.amazon/B03Ab1xE3
• Tom Ford by Tom Ford and Bridget Foley — https://link.amazon/B07IsXefA
• Whoa, Vol. 2: Conversations on AI × Creativity by Sublime — https://sublime.metalabel.com/whoa-vol2
• Zen and the Art of Motorcycle Maintenance: An Inquiry into Values by Robert M. Pirsig — https://link.amazon/B09N2sjqH
Talks and essays
• “Design for the AI Age” by Karri Saarinen — https://linear.app/now/design-for-the-ai-age
• “From Product/Market Fit to Language/Market Fit” by Sari Azout — https://sariazout.medium.com/from-product-market-fit-to-language-market-fit-a-new-brand-storytelling-framework-7e0a58b20295
• “How I Stopped Worrying About AI and Learned to Value My Humanity” by Sari Azout — https://every.to/thesis/how-i-stopped-worrying-about-ai-and-learned-to-value-my-humanity
• “How to Be Un-LLM-able” by Sari Azout — https://youtu.be/uLjibfx49uA
• “Soul-Making Productivity: A Process Manifesto” by River Kenna — https://www.innerwilds.blog/p/soul-making-productivity-a-process
• Ten Principles for Good Design by Dieter Rams — https://www.vitsoe.com/us/about/good-design
• “The Creative Director in the Age of Luxury Software” by Baytaş — https://designdisciplin.com/p/the-creative-director-in-the-age
• “The End of Productivity” by Sari Azout — https://every.to/thesis/the-end-of-productivity
Tools
• Attio — https://attio.com
• Cosmos — https://cosmos.so
• Dia — https://www.diabrowser.com
• mymind — https://mymind.com
• Notion — https://www.notion.com
• Raycast — https://raycast.com
• Roam Research — https://roamresearch.com
• Typefully — https://typefully.com
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https://sublime.app | https://x.com/sariazout
