Design, in all its shapes and flavors, involves two kinds of activities: picking problems and solving them; making decisions and executing them; reasoning and crafting. The concepts “strategy” and “tactics” capture these two sides of design. This is a useful mental model and language for how to think and talk about design, and what it means to be a designer.
Books
• Creative Strategy and the Business of Design by Douglas Davis — https://link.amazon/B0bRbGVZ1
• Designing Brand Identity by Alina Wheeler — https://link.amazon/B05VtjyFu
• How To by Michael Bierut — https://link.amazon/B0gCh1inS
• The Art of War by Sun Tzu — https://link.amazon/B06woNfWo
• The Win Without Pitching Manifesto by Blair Enns — https://link.amazon/B0iodds7Z
People
• Hans Hofmann — https://www.hanshofmann.org/about
• Jack Butcher — https://twitter.com/jackbutcher
• Joseph La Delfa — https://cafeciaojoe.com
• Michael Bierut — https://www.pentagram.com/about/michael-bierut
• Thomas J. Watson Jr. — https://www.ibm.com/history/thomas-watson-jr
Studios and resources
• IDEO — Design Thinking — https://designthinking.ideo.com#designers-mindset
• Lundgren+Lindqvist — https://lundgrenlindqvist.se/profile
• Visualize Value — https://visualizevalue.com
Episodes, articles and courses
• Carl-Johan Lindqvist — Design Discipline — https://www.designdisciplin.com/p/carl-johan-lindqvist
• Diane von Furstenberg — Building a Fashion Brand — https://www.masterclass.com/classes/diane-von-furstenberg-teaches-building-a-fashion-brand
• Drone Chi — visual essay — https://mbaytas.github.io/research/pub/2020%20DIS%20Drone%20Chi.pdf
• High Resolution — https://highresolution.design
• Phil Gilbert — High Resolution — https://highresolution.design/6-phil-gilbert-ibm
Chapters
00:00 Intro
01:09 Inspirations
02:05 What does “design” mean?
04:53 What do “strategy” and “tactics” mean?
06:15 Why is this useful?
11:47 What does it look like?
15:34 Closing
