While still important, traditional media and even social media are no longer the guarantee of success for translating eyeballs into sales. Having a big platform or getting covered by big media does not mean your art will sell.
This opens up opportunities for those of us with more modest platforms and/or marketing budgets to demonstrate to gatekeepers that we do have an audience.
Questions for Listeners:
Hop on over to our Substack to leave a comment.
https://giftedunderachievers.substack.com/p/proving-theres-an-audience-for-your
* What has worked/not worked for you to market your work?
* Have you tried a novel use of technology?
* Are the old tried and true methods still the best?
For Further Exploration:
Bigger Isn’t Always Better on self-optimization, big podcasts, book sales, bite sizes, and clickbait by Cassie Mannes Murray
Major Media Coverage Doesn’t Sell Books Like It Used To by Jane Friedman
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