Most companies, from independent consultants to multinationals, hold specialised, high-value expertise that clients benefit from yet rarely see directly. It lives in methods, frameworks, processes, and institutional knowledge built over years. This expertise is latent: often taken for granted internally, seldom packaged for others to use, and frequently invisible to the markets that could benefit from it most.
Today, it can be assessed and packaged more easily than ever - and it is becoming an important extension of existing offers to expand internationally and earn foreign revenue.
