The questions “Why this?”, “Why me?”, and “Why now?” sit at the heart of startup investing and founder assessment. Increasingly, they’re just as relevant for any leader trying to drive change or get a new idea over the line, especially when it challenges the status quo.
They’re the three questions founders are expected to answer when pitching a new venture or seeking investment. Each tests for insight, authenticity, fit, and timing and are the foundations of credibility and lasting success.
Their moment is now. It’s the time for all of us to be able to answer them clearly, confidently, and in context. Let’s explore how.
