In this episode, Michelle and Olivia talk about all things email marketing. They discuss different strategies that have worked for them and what hasn't worked, as well as other topics like:
Olivia's strategy for reviving her list after taking a 2 YEAR break
How to get people on your list
How to choose a platform
Which metrics to track
Olivia's (somewhat) controversial daily email strategy
How to set up a "getting to know you" sequence
Batch creating vs writing in the moment
And more!
Other links in the episode:
ConvertKit
Freakonomics Podcast
https://www.thebluebellgroup.com
https://www.michellepontvert.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
