In this episode, Michelle and Olivia have an honest chat about "niching down."
They discuss:
The general go-to niching advice given by most marketing gurus... and how it doesn't sit quite right with a lot of entrepreneurs
How they're navigating niching within each of their 3 businesses
How niches can change over time
What to focus on when creating a niche
How your niche affects your marketing and sales messaging
And more!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
