In this episode of Marketing Like a Mother, Michelle Pontvert is hosting an interview with Meg Casebolt, an SEO expert and educator.
Meg is the founder of Love At First Search, a business that helps online businesses appear in search results like Google or YouTube. She started her business nine years ago, originally as a side hustle. Over the years, she has managed to grow her business while keeping her family as her top priority.
In the episode, Meg shares her strategies and tips on how to create content that people will search for and become huge fans of. Meg also discusses how she was able to build her business while pregnant and caring for her children, and how she actually left her job at 20 weeks pregnant to build the business. She has set up her business in a way that has allowed her to slow down when needed and focus on what really matters most to her.
Michelle and Meg also discuss the advantages of running a business over being employed in a corporate job, including the flexibility that comes with self-funding, maternity leaves, and the ability to slow down and pick back up when needed. Michelle notes the importance of marketing in a way that pays off over time and allows for space for life and other things in their business.
Timestamps
02:05 Conversation on Flexibility and Balance in Business Ownership
03:55 Building a Business Intentionally to Fit with Family Life
06:53 Exploring the Benefits of Self-Funding and Location Independence in Business
08:36 Exploring the Benefits of SEO for Small Business Owners
10:26 Search Engine Optimization: Getting Started with SEO
12:16 Conversation on Lead Generation and Nurturing for Service Providers
14:30 Conversation on Finding Solutions for Time Blindness with ADHD Coach
20:07 Conversation on Growing Pains and Building a Team
21:40 Conversation on Investing Time in What Works for Business Growth
30:55 Exploring Strategies for Setting Up a Website and Finding Success with SEO
34:47 Exploring Sustainable Replicable Systems for Growing a Business Online
36:43 Conversation on Neurodiversity and Entrepreneurialism
39:50 Exploring Neurodiversity and the Challenges of Self-Recognition
42:46 Conversation on Building Sustainable Marketing Strategies and Collaboration Partnerships
44:27 Collaboration and Competition in the Online Economy
Memorable Moments
“And I think there is that space in our businesses to show up not as the business but also as yourself…we still have space to come and have conversations that are real and show up as ourselves on sales calls and not feel like that's a complete departure from the person they've seen on social media or online.”
“My son's been diagnosed with autism and I'm learning more about how, you know, masking works in the neurotypical and neurodiverse communities. And I think that whole idea of putting on a persona is very true in the online space and particularly in the sort of social media space.”
Learn more about Meg here:
https://loveatfirstsearch.com/
https://www.instagram.com/loveatfirstsearch/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
