Snow Leopard is the first "writing" book ever written through a Category Design lens.
Inside this book, you’ll find:
The Content Pyramid: A proven framework for becoming a differentiated Creator or Curator
Writer Business Models: A comprehensive guide breaking down all the different ways writers & creators can monetize their work in the Digital Age.
Content Marketing Opportunities: An insider’s take on why the growing content marketing industry is becoming more and more saturated (and the opportunity this creates for you).
The Art Of Fresh Thinking: A timeless framework for ensuring your ideas are original, unique, and highly differentiated.
The Power of a POV: A new way of thinking about “scaling yourself” on the Internet–and why you never want to be a “better version” of an existing thing.
Quick Guide To Languaging: A never-before-shared model for inventing new language to get ideas to “stick”—and the unfair advantage this creates.
How To Write A Book That Scales: Dozens of insights from the world’s largest non-fiction study of business books, reverse-engineering books that grab people’s attention from books that flop.
Whether you are a writer, creator, entrepreneur, executive, public speaker, messaging strategist, or just someone who wants to share their insights, stories, and perspectives at scale, this book is for you.
