A simple sentence works because people can only remember one thing at a time.
When we look at legendary businesses, from Microsoft to Nike to Ritz-Carlton, they all have one thing in common: a clear, powerful one-sentence strategy that cuts through the noise. For example, Microsoft’s original one-sentence strategy? “A computer on every desk.” Simple, bold, and transformative.
In this video, we share examples from companies like Gillette and Keurig, which mastered this approach.
For Gillette, it was about tracking a simple metric: revenue and profit per user per year. This clarity gave them the focus to dominate. For Keurig, it was all about K-Cups per brewer per day—a single metric that helped them make swift, decisive business moves.
So, what’s your one sentence?
If you don’t have one, it’s time to get to work.
You’re one sentence away from a strategy that can change everything.
