Welcome to B is for Book Coach! Today, we’re creating space for audience-building.
This era of publishing has created its own chicken and egg dilemma: does a book build an audience or does an audience justify a book?
Neither is technically wrong.
But it's only a dilemma if we treat the book as a standalone product to be sold, rather than a top-of-funnel invitation to a larger journey.
- What publishers are looking for
- What an audience really is
- Readership beyond the book
- What to focus on instead of audience-size
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