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The article below is an example of the powerful collaboration possible between humans and AI. In a matter of hours, I crafted it using NotebookLM, synthesizing insights from my Labs’ training documents, "The Insider's Guide to Innovation at Microsoft," and additional sources on emergent strategy, adaptive thinking, design and systems thinking, and behavior science (see source notes below). It wasn't a one-click process but a true iterative co-creation: I provided initial content and engaged in multiple rounds of questions to refine it further. NotebookLM generated the foundational draft, which I edited and exported. Then, my custom GPT (via OpenAI) refined it to align with my personal brand and voice, after which I finalized the editing and polishing.
One particularly surprising feature of NotebookLM is its "Audio Deep Dive," which I used to create the 5-minute audio overview shared above. What I like about it is that it’s not just a simple reading of the article we wrote. It compliments the article and adds new insights. I was genuinely surprised.
Beyond article summaries, there's a deeper innovation use case: I leveraged this audio feature to summarize several weeks of detailed research and ideas visually organized on a Miro board for another project. The resulting audio summary gave my teammates an accessible entry point—one even listened during his commute. All responded with excitement about the concept!
This burst of enthusiasm was essential, exactly what the B2Me framework (Pattern #3 in the book) identifies as critical to gaining buy-in and moving towards adoption.
I also hypothesize that having the concept presented by someone other than me (AI, in this case) might have amplified its impact—though that's TBD.
I'm curious—how are you experimenting with AI in your own work? How might these tools shape the way we think, communicate, and innovate together? Let's discuss!
Additional Sources:
Peter Compo - Emergent Strategy
Gerd Gigerenzer - Adaptive Thinking
Systems Thinking - Integrating Design and Systems Thinking
Behavioral Scientist - Integrating Behavior Science and Design
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