As the broker leader, you set the tone for your team. Will even mentions in his book (Unreasonable Hospitality) that culture isn't taught, it's caught. This means it's not just about talking about your vision; it's about your team seeing you live out what's important to you.
Demonstrating that caring and kindness can be cool sets a powerful example. Your behavior influences your team members, who, in turn, support your agents. They mimic your actions and attitudes.
