This is part of our CyberGrowth series, an initiative we started while we were running our agency, before we pivoted into building our AI Sales Intelligence platform. In the CyberGrowth series, we discuss proven strategies and tactics to help cybersecurity sales and marketing leaders accelerate their business growth.
Episode Summary
In this conversation, Lior Arbel shares his extensive journey in cybersecurity, spanning over 25 years. He discusses his transition from technical roles to leadership positions, emphasizing the importance of continuous learning and building trust with customers.
Lior highlights the differences between professional services and managed services, the significance of targeting SMBs versus enterprises, and the challenges faced in the startup environment. He concludes with advice for the next generation in cybersecurity, stressing the need for opportunities and the importance of visibility in data security.
Episode Chapters
* 00:00 Lior Arbel's Journey in Cybersecurity
* 09:34 Transitioning from Professional Services to Managed Services
* 19:29 Building Trust and Customer Relationships
* 29:19 Finding Your Sweet Spot: The Zero to One Phase
* 33:10 Targeting Markets: SMBs vs. Enterprises
* 41:43 Empowering the Next Generation in Cybersecurity
* 42:25 Lessons Learned from Growth Challenges
* 43:51 Trends in Cybersecurity: The Importance of Visibility
More About Lior Arbel
Lior Arbel is an accomplished cyber security leader and strategist who has dedicated his career to revolutionising how organisations approach digital defence in an increasingly complex threat landscape.
With over 25 years’ experience in the cyber security sector, he has established himself as a thought leader who champions data-driven security approaches and challenges conventional wisdom.
Throughout his career, Lior has specialised in developing and implementing innovative security frameworks that prioritise measurable outcomes over superficial compliance. His expertise spans threat detection and response, security architecture and risk management, with a particular focus on helping organisations move beyond ‘cyber security theatre’ to implement meaningful security measures that deliver tangible results.
As a strategic adviser and leader, Lior has guided numerous organisations through significant security transformations, consistently emphasising evidence-based decision making and practical security measures. His methodologies have helped organisations across various sectors optimise their security investments and achieve demonstrable improvements in their security capabilities.
A frequent speaker at industry conferences and contributor to cyber security publications, Lior shares his insights on emerging threats and effective security practices. He is passionate about mentoring the next generation of security professionals and promoting a more pragmatic, results-oriented approach to cyber security that aligns with business objectives while providing genuine protection against evolving threats.
Connect with Lior Arbel
* Connect with Lior on LinkedIn
