This is part of our CyberGrowth series, an initiative we started while we were running our agency, before we pivoted into building our AI Sales Intelligence platform. In the CyberGrowth series, we discuss proven strategies and tactics to help cybersecurity sales and marketing leaders accelerate their business growth.
Episode Summary
In this conversation, Eve Oliver, the marketing manager of Computer Services Group (CSG), discusses her journey in cybersecurity marketing, the importance of cyber resilience for small businesses, and the strategies CSG employs to educate clients about cybersecurity threats.
She emphasises the need for tailored solutions, the role of trust in customer relationships, and the significance of ongoing research in the ever-evolving cybersecurity landscape.
Eve also shares insights on the balance between raising awareness and not instilling fear, as well as the future trends in cybersecurity, particularly regarding AI threats.
Episode Chapters
* 00:00 Introduction to Cybersecurity and CSG
* 02:55 The Importance of Cyber Resilience for SMEs
* 05:55 Marketing Strategies in Cybersecurity
* 08:53 Building Trust Through Customer Relationships
* 11:51 Educating Employees on Cybersecurity Threats
* 14:50 The Role of Research in Cybersecurity Marketing
* 17:55 Navigating Sensitive Information in Marketing
* 21:02 Future Trends in Cybersecurity
* 23:49 Final Thoughts and Advice
More About Eve Oliver
Eve Oliver is the marketing manager at CSG, leading strategic campaigns that spotlight cyber security and digital transformation. She holds passion in bridging industry and education, notably through her ambassador role with Technocamps and outreach at local schools, helping to inspire future tech talent.
Eve supports a range of industries with learning the latest cyber security and technology advancements across webinars, in-person events and partnerships, expressing her dedication for innovation and inclusion in tech.
Connect with Eve & CSG
* Connect with Eve on LinkedIn
