Daan van Rossum, Chief Experience Officer (CXO) of workplace experience operator, Dreamplex, joins Bold Founder, Caleb Parker, virtually from Ho Chi Minh City, Vietnam where the future of work is full speed ahead.
Get ready to lean in...
Daan shares how Dreamplex is helping fast growing companies of 20-200 people compete against the best companies in the world for talent through their “Workplace-Experience-as-a-Service" offering.
Daan explains the principles of UX (user experience) thinking and has advice for office landlords who want to move from B2B to B2C.
The conversation dives into data and measuring workspace analytics and ROI, as well as the future of brand in commercial real estate.
Connect with Daan on Twitter
Connect with Caleb on Twitter
If you have any questions or feedback on this episode, email podcast@workbold.co
Value Bombs
- Workplace-Experience-as-a-Service:
Creating an atmosphere that attracts talent as a service for companies - "It’s a lot more than a place to work"
- Replicating how some of the best companies in the world are developing their office environments
- Creating campus-style atmospheres
- Places to socialize, meet other people
- Personal growth and development
- honing soft skills and helping with leadership/management training
- Focused on the Top 10 skills people need in the 21st century
- Dreamplex targets companies from 20-200 people without HR or training and development teams
- A brand should target specific customers personas by delivering a specific customer experience
- Companies have realised that people will do good work even if they aren’t in an office being watched by a manager
- Companies are embracing cultures of trust and flexible working
- Space requirements are evolving where companies are shrinking their desk to employee ratio and seeking shared amenity space
- To improve the customer experience we need to measure space utilisation
- We need quantitative and qualitative data
- We should have sensors in spaces to measure actual usage
- It's important for companies to survey their employees, and office operators should survey their customers on why they use or why they don’t use certain spaces
- When measuring ROI of sensor technology it’s important to consider the cost of underutilised space.
- Optimising space makes it more attractive and improves retention
- The future of commercial real estate will see landlords partnering with specific brands to set themselves apart in targeting specific customers
- Customers will choose buildings which have the brand that align with their expectations
- Brand is more about a consistent specific customer experience than a big logo on a building
Resources
About Daan van Rossum
Daan is the Chief Experience Officer (CXO) at Dreamplex in Vietnam.
He is responsible for the product design and delivery of the Dreamplex customer experience.
The company currently operates 5 locations in Vietnam, with plans to triple in the next 2 years to support 30,0000 people by providing Workplace-Experience-as-a-Service.
Daan is a believer in brand.
Prior to Dreaplex, he worked in marketing strategy for around 15 years in Amsterdam, New York, Chicago, Singapore, and Ho Chi Minh City.
He's spoken at conferences across the world and has written for a large number of publications. In 2017, he made a "life pivot" and decided to pursue his "Ikigai" of letting people find their purpose and design their everyday life towards it.
Sponsors
Fortune Favours the Bold
Bold merges property management & Space-as-a-Service to drive asset value and help office customers grow faster. Now part of NewFlex (
www.workbold.co)
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NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (
www.newflex.com)
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