Reminder: this month’s Office Hours Zoom call is tomorrow, Wednesday, April 23 from 3-4 pm Pacific Time/6-7 pm Eastern. If you’re interested in joining a small group of broadcasters, led by myself, to talk about the broadcasting industry, level up to the Office Hours subscription by clicking the button below.
Today’s podcast guest has had a career that spans more than 15 years, and he’s literally never been turned down for a job. In fact, he’s never even applied for a job. He simply created his own broadcasting network and everything he’s ever done has simply followed from there.
On today’s episode of the PXPU Podcast, Aaron Cassady and I discuss:
* 02:33 - Background: Aaron's early love of local radio in Marietta, Ohio and studying business at University of Akron
* 04:16 - First steps: Starting internet broadcasting in 2009 with Hilliard Davidson games
* 06:09 - Business model: Developing sponsorship packages for New Albany broadcasts in 2010 and finding community support
* 08:37 - Expansion: Growth to five high schools by 2018 and creating a "Game of the Week" on traditional radio
* 11:22 - Hometown connection: Working with Marietta's WMOA station and becoming voice of Marietta High School
* 12:18 - Career balance: Maintaining full-time work in higher education fundraising while growing broadcasting business
* 14:42 - Side career perspective: Creating your own opportunities versus pursuing traditional broadcasting path
* 17:28 - Community impact: Giving back through scholarships and making a difference in local communities
* 21:15 - Finding talent: Working with aspiring broadcasters and creating opportunities for others
* 23:02 - Professional connections: Even established broadcasters like Bob McElligott (Columbus Blue Jackets) calling high school games
* 27:23 - Business background benefits: How Aaron's education helped him build a broadcasting network
* 30:41 - Craft development: Self-improvement techniques including listening to his own broadcasts and continuous learning
* 35:21 - Lessons learned: What Aaron would do differently (not overcomplicating business pitches to schools)
* 39:15 - Key advice: "Don't wait to start" - overcome analysis paralysis and just begin broadcasting
