In this episode of ChaiNet, we sit down with Benjamin Thornton, who is tracking how search visibility is changing across AI platforms. We tackle the pressing questions for anyone who depends on being found online, exploring why a #1 Google ranking no longer guarantees visibility on ChatGPT and whether traditional keyword research is becoming obsolete.
Benjamin explains that the game is changing from chasing keywords to building “entity authority” and ensuring consistent business listings across the web. He breaks down which SEO tactics are still essential and shares his perspective on the future role of websites as AI platforms evolve.
Listen to the full episode to get a clear framework on which strategies will survive the AI revolution and how you can adapt.